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Internet Marketing
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Be found on the search engines.
Social Media
Management and training services to increase business through social media.
Recent Posts
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Conversion Strategies – Increase foot traffic and online followers
20 Apr 2013
Offline to Online Conversion Strategies (Article is an excerpt from Eric MacDougall’s Internet Marketing for Business eBook) If your business has a physical location and customers, then an offline to online conversion strategy is important. You want to get more customers to connect with you online and visit your website. Simply asking for a customer’s email address is a start, but there are many other Read more →
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Search Engine Marketing Strategy
10 Mar 2013
Search Engine Marketing is a popular method, by which you pay search engines or directories to list your website under certain topics, in highly visible areas of their results. It sounds simple, right? Use a system like AdWords where you pay Google to put you at the top of the page. Well, there’s much more to making this strategy yield real results and value. This Read more →
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Branding
3 Mar 2013
Branding From Internet Marketing for Business by Eric MacDougall and Taylor Cotter Branding: Why is it important? Branding is an important part of marketing. Branding is about getting your prospects to see you as the only one that provides a solution to their problem. A good brand will: Deliver the message clearly Confirm your credibility Create an emotional connection to your prospects Motivate the buyer Read more →
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Video: Sales Training: Part 1: Nothing Happens until Somebody Sells Something
31 Jan 2013
SoftCorp’s “old guy’ Adrian Andrew is an expert sales trainer. This is part one of this series. Learn how to be a better sales person as well as pickup expert marketing tips by following and watching Adrian. Read more →
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Video: Compare Value of Social Media to Traditional Media Pt1
31 Jan 2013
SoftCorp’s marketing expert, Adrian Andrew, compares the value of social media marketing to traditional marketing such as news paper ads. Read more →
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Your Social Media Strategy: A General Implementation
21 Jan 2013
Your Social Media Strategy: A General Implementation We’ve said it before and we’ll say it again: there’s a need for businesses to build an effective social media strategy. So if you are already onboard, what exactly does such a strategy look like? In upcoming posts we will showcase hypothetical social media case studies for businesses in a variety of categories. We will take a look Read more →
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The Folks Who Run the Search Engines are Tough, but SoftCorp Knows How to Deal with Them
15 Jan 2013
The Problem You probably haven’t noticed, but it’s becoming harder than ever to get your company ranked high on Google. Why would you notice? You already know who you are, so you don’t search for your own business online. The problem lies in the fact tens of thousands of Victorians don’t know who you are, and when they search within your business category, Read more →
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Showcase Your Business and Inspire Viewers on Pinterest
13 Jan 2013
For those of you in a business that thrives on visual elements, you might want to take a look at the popular social media site known as Pinterest (www.pinterest.com). Here you can “pin” images you’ve found while surfing the web to a sort of personal virtual scrapbook or pinboard. Your collection of images can then be shared with the world. Stats reveal that users of Read more →
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Harness the Power of Social Media with SoftCorp
8 Jan 2013
Harness the Power of Social Media with SoftCorp Social Media is here to stay. It’s not a here today gone tomorrow proposition. The numerous forms it takes, the massive numbers of users, and the incredible valuation and profits some of the big names in the business pull down attest to this truth. The number of naysayers will continue to shrink as they age; young people Read more →
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Secrets to Ecommerce: Teaser
6 Jan 2013
It’s already 2013 and if your business isn’t optimized online for information and possibly commerce, you will lose out on sales. It’s not a ‘might’ or a ‘maybe’. You definitely will. Worse, your business could be in danger of withering on the vine as competitors completely block out the sun. It’s never been enough to just have an eCommerce site. As in real estate, location, Read more →
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HootSuite – Social Media Management Simplified
4 Jan 2013
Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube—the number of social networking sites seems to keep expanding. How should businesses stay up-to-date with posts on these sites without spending an inordinate amount of time? Most business owners have their hands full with day-to-day operations and are already pulled in innumerable directions. To manage their relevant social networks, be it one, two or even six or more, they Read more →
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Pinterest, Foursquare and Instagram – another dimension to social media.
30 Dec 2012
There are intriguing up-and-comers in the social media world that are filling important niches. They integrate with the big boys (like Facebook or Twitter) and provide a richer, more immersive, and more focused experience for users. Three that might pique your curiosity are Pinterest, Instagram, and Foursquare. As their website explains, Pinterest is a virtual pinboard allowing users to organize and share all the beautiful, Read more →
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Social Media – Review Sites – Yelp, Urban Spoon, Google + and your business
24 Dec 2012
You may be up-to-speed with Facebook and Twitter, but are you aware of websites specifically tailored for consumer reviews? The popularity of social media review or consumer review websites continues to climb.[1] Yelp, Urban Spoon, Google+, and others, are becoming the places to turn online when consumers want fast information about local businesses. Instead of wandering around aimlessly while searching for a decent place to Read more →
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Understanding Social Media for Business
19 Dec 2012
2008: 24%. Fast forward to 2012: 56%…and growing.[i] These numbers refer to the percentage of people in the US who now have social networking profiles. Figures for Canada are much the same, even slightly higher. They mark an upward trend in social media adoption and speak to the addictive power of these life and business enhancing platforms. As more and more people go online and Read more →
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Hands on Social Media
8 Dec 2012
If you own a business you certainly use at least one form of media or another to promote your product or service. For most owners, this still means thinking of old (traditional) media or relying upon word-of-mouth. Wikipedia defines old media as “the traditional means of communication and expression that have existed before the advent” of the Internet. “Cable television, radio, movies, and music studios, Read more →
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Search Engine Optimization Services
4 Dec 2012
Internet usage continues to expand worldwide. As websites and users multiply, in most cases, it is no longer optional for businesses to have an online presence. It becomes a necessity, an issue of credibility and an expectation of customers. Whether a business is already online or in the planning stages of creating an online presence, the company website must be crafted effectively to increase the Read more →
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Hoax
1 Dec 2012
Social Media users are concerned about there privacy but appear to be easy pickings for hoaxes. This week people were sharing and posting various articles on Facebook that suggested that users who displayed them would get extra copyright and privacy protection. Not so says Facebook on their News Room page : “Anyone who uses Facebook owns and controls the content and information they post, as stated Read more →
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Blogging: Where do I start?
25 Nov 2012
So you want to start a blog. Not sure of where to begin? Who-What-Where-When: Before you start, consider who you are, what you want to blog about, the angle you are coming from and when you are going to post.There are literally millions of different types of blogs; however, I like to break them up into 5 different categories. Personal Blogger: Looking for a creative Read more →
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Internet Marketing
Marketing your company on the internet is becoming increasingly important. The internet has evolved to become the new “word of mouth.” A professionally designed and executed internet marketing plan can increase your business through direct online sales or even increased in-store sales.