Search Engine Optimization

What is it?

Search Engine Optimization, or SEO, is an important process that makes sure your website is ranked as high as possible on search engines. So, people can find you more easily. 

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content to increase its relevance to specific keywords.

Why is it important?

Search engines like Google, Yahoo and Bing are the gateway to your website. Consumers who may have never heard of your company are looking for the products or services you offer online right now. Can they find you? Are they visiting your website? If your website does not appear on the first page of their search results, you may miss out on new customers and potential business.

"My website was developed properly! Do I need SEO?"

It's not as simple as having a properly developed website, there's much more to it! Research is required to determine the right keywords and search phrases to target. Your content needs to be evaluated, tweaked and laid out so the search engines see what they need and directs the search engine to your website!

It doesn't stop when you've reached the top.

Maintaining your high rank on search results is important! You need to continue to update your content, keep submitting your website to the search engines, and keep evaluating the market share of your keywords and key phrases.

Let SoftCorp Keep You Informed

SoftCorp monitors the online trends and reads the reports from the major search engines to determine when and what to change. We have the resources to make sure the search engines index your website, and take the time to keep you informed. We'll research your keywords and key phrases, we'll modify your website and we'll make sure the search engines don't forget you.

Please contact us at anytime to discuss Search Engine Optimization or any other internet needs that your business may have.

The Optimization Process

1. Analysis of Existing site - We need to look at the current positioning and structure of your existing website.

2. Social Media - These days, Social Media have become a high-importance metric for the search engines.

3. Microdata Installation - To give search engines more direct access to specific information, something called Microdata is inserted.

4. Keyword Modification - After carefully analyzing the keywords relevant to your business, and the pages on your website, we need to modify the code that provide this information to the search engines.

5. Content Analysis - To make sure your content properly reflects and emphasizes your keywords, modification may be necessary.

6. Analytics Installation - It's important we can monitor your progress and interaction with the search engines. We use an analytic tool to monitor this information.

After your website has undergone the initial optimization, we recommend a marketing push to drive traffic to your website, and constant content and social media updates. We offer services to handle these tasks for you. For social media, we offer Social Media Management, and for website content we offer Content Management Services.

In addition to keeping your website and social media up to date, it's important to monitor and react to the analytic data gathered after the optimization process. We offer to monitor your position and make minor keyword modifications on a monthly basis, we call this service Search Engine Optimization Management.